AI Insights · Timothy · October 2025
Top 5 Social Apps on Android in Kenya, Q3 2025
Explore the performance trends of the top social apps on Android in Kenya during Q3 2025, with insights from Sensor Tower.
In the third quarter of 2025, the social app landscape on Android in Kenya showed intriguing trends, as reported by Sensor Tower.
Facebook Lite maintained a robust presence with weekly downloads peaking at approximately 73K in early August. However, weekly active users demonstrated some fluctuations, initially around 1.7M, dipping slightly mid-quarter before recovering to about 1.69M by the end of September.
TikTok - Videos, Shop & LIVE saw a consistent level of weekly revenue, averaging around $14K to $18K. Weekly downloads spiked to 70K at the beginning of September, while active users remained strong, fluctuating between 5.1M and 5.2M throughout the quarter.
TikTok Lite - Save Data & Fast experienced a modest revenue stream, with a notable dip to $0 mid-September before recovering slightly. Downloads remained fairly stable, with a peak of 54K in mid-August. Active users showed a positive trend, increasing from 2.9M to roughly 3.4M by the quarter's end.
Instagram Lite had a significant increase in downloads, peaking at 63K in early August. Active users demonstrated a steady rise, closing the quarter at approximately 566K, up from 489K at the start.
Instagram maintained a steady revenue stream, ranging from $1.4K to $2K. Downloads fluctuated, reaching a high of 64K in early August, while active users hovered around 3.4M, indicating stable engagement.
These insights highlight the dynamic engagement levels and revenue potential of social apps in Kenya, as observed in Q3 2025. For more detailed analysis, visit Sensor Tower.
